OVERVIEW
Better Change will be present at each agreed fixture to offer Positive Play strategies (opposed to the traditionally restrictive safer gambling messaging currently seen) to the fans of sports such as football, Rugby, Horse Racing, Golf or Darts.
WHAT DO WE DO?
If we’re truly going to look at preventing gambling harm, we need to reach the average punter as they make up the majority of gamblers in the UK.
For example, approximately 6 Million people attend horse racing meetings each year in the UK. Of those who attend, 70% enjoy some form of gambling activity, compared to 42% of the overall population.
By ensuring they are well educated when it comes to everything from gambling literacy to player protection tools, we can help to deliver a sustainable gambling industry comprised of less volatile, responsible and well edicated players.