positive play:
protecting against gambling harm

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OUR STORY

Better Change was founded in 2020 after our Founders met at Harvard Business School. One was working as the Head of Product for a gaming operator in Gibraltar whilst the other owned a successful social impact company in Manchester.

Both had seen first-hand the devastation caused by gambling addiction and knew they had to make a difference by challenging the status quo and thinking differently.

We aren’t anti-gambling. We enjoy the occasional flutter ourselves, but by partnering with innovative organisations to help them raise standards through charitable initiatives, innovative social responsibility strategies and providing robust safer gambling tools designed to maximise player protection, we can sustain our industry and deliver clear, sustainable and progressive results for our partners and their players.

In short, we are here to help you deliver…
Better Change.
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Our Mission

“Better Change exists to be the driving force for change in the gambling industry. We believe that everyone, players and operators alike, must be able to reach their full potential, free from the grips of gambling harm.”

Our Pillars

Integrity

We have an honest and transparent approach to business and operate with strong moral principles, internally and externally.

Growth
We focus on growing the business strategy, our teams, our vision, ourselves, and the resources available to help protect society from gambling harm.
Community
Impact
All of our projects and partnerships have a positive impact on the player, the industry and the population as a whole.
Efficiency
We achieve maximum productivity with minimum wasted effort or expense.
Partnerships
We protect and solidify all our partnerships with respect and trust. We strive to ensure that we support everyone working to achieve the common goal of protecting from gambling harm in a bid to be stronger together.
Communication
Communication with all our stakeholders is purpose-driven, transparent, relevant and focused on their needs and desired outcomes.
Evolution
We think creatively and innovatively, and act in a transformational manner.
Diversity
We bring a diverse team of individuals together, both from within and outside Better Change. We are different minds with a common purpose.
Goal Driven
We stay laser-focused on the business vision and goals, acting intentionally and driving towards these goals.
Leadership
We always ask ‘why’ to ensure we get to the bottom of any issue and solve it with the most appropriate solution. We combine all our strengths, experience and knowledge to be true leaders and trailblazers in the fight to protect against gambling harm.

Our Pillars

Integrity

We have an honest and transparent approach to business and operate with strong moral principles, internally and externally.

Growth
We focus on growing the business strategy, our teams, our vision, ourselves, and the resources available to help protect society from gambling harm.
Community
Impact
All of our projects and partnerships have a positive impact on the player, the industry and the population as a whole.
Efficiency
We achieve maximum productivity with minimum wasted effort or expense.
Partnerships
We protect and solidify all our partnerships with respect and trust. We strive to ensure that we support everyone working to achieve the common goal of protecting from gambling harm in a bid to be stronger together.
Communication
Communication with all our stakeholders is purpose-driven, transparent, relevant and focused on their needs and desired outcomes.
Evolution
We think creatively and innovatively, and act in a transformational manner.
Diversity
We bring a diverse team of individuals together, both from within and outside Better Change. We are different minds with a common purpose.
Goal Driven
We stay laser-focused on the business vision and goals, acting intentionally and driving towards these goals.
Evolution
We think creatively and innovatively, and act in a transformational manner.
Contact us
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