The go-to organisation for Promoting Positive Play in the Gambling Industry
We provide Strategic Consulting, Training and Education as well as Innovative Products and data driven analysis designed to help your business excel in all areas of player protection and compliance. Lets work together to engage, educate and empower your colleagues and your customers, enabling informed decision making that supports the future sustainability of our industry.
As one of the few consultancies in the sector with industry experience from the board room to the front line. We are different. We understand.
Positive Play is about promoting public awareness of safer gambling.
Let’s make the future of Gambling Positive
ABOUT US
WHAT MAKES US DIFFERENT?
There are other organisations and other products that address gambling harm. We are different!
Positive Play has three separate areas of focus which when brought together, deliver true, Better Change:
Intervention strategies for those experiencing harm
Operator’s internal infrastructures
External messaging for players and regulators
We are passionate and committed to only ever bringing fresh approaches built on clinical science and research into gambling harm.
Our difference is clear in our ability to intrinsically and organically intertwine this much needed activity into the operating infrastructures of gambling operators and the regulatory structures of policymakers to, for the first time, achieve true, authentic protection from gambling harm.
For most people, gambling is a fun, entertaining and harmless hobby.
Victoria Reed, Founder
OUR MISSION
At Better Change, our mission is to promote Positive Play and sustain the gambling industry by promoting a culture of responsibility, care, and well-being. We are dedicated to empowering individuals to enjoy gambling in a safe and sustainable way while providing operators with the tools and knowledge to support Positive Play across all platforms
WHO WE ARE
Better Change is proud to include a passionate team of experts, advocates, and innovators committed to making a meaningful impact on the gambling industry. With a deep understanding of the complexities and challenges surrounding gambling, we bring together experience from various fields, including regulatory compliance, customer engagement, and digital innovation and gaming operations. Our team is united by a shared goal: to create a safer, more supportive environment where gambling can be enjoyed positively. We believe in a balanced approach that benefits both individuals and the industry as a whole.
OUR VISION
Our vision is a world where gambling is a safe, enjoyable activity that enhances life rather than detracts from it. We envision a future where the industry thrives by prioritising player well-being and where all players have access to the support they need to maintain a healthy relationship with gambling.
WHY WE DO IT
We believe that responsible gambling is not just a regulatory obligation but a fundamental aspect of a sustainable and ethical industry. By promoting Positive Play, we help protect individuals from harm, enhance the reputation of the gambling industry, and create a safer environment for everyone involved. We are driven by a desire to make a difference and to ensure that gambling remains a source of entertainment, not distress.
