Better Change release a consumer trends and insights report into Adult Gaming Centres.

With Adult Gaming Centres (AGC’s) currently under the spotlight, Better Change took an in-depth look into AGC’s to find out what has driven their rise in popularity.

The government has taken the decision to suspend current plans to relax the 80/20 split for higher stakes B3 machines that allows an operator to populate 20% of their machine stock with the popular £500 jackpot/£2 max stake terminals. This is despite the recent gambling act white paper eluding to a “levelling up” of offline venues so that they are competitive with online products, citing a concern that not enough is being done in these venues to protect vulnerable people.

We looked at recent surveys and statistics as well as speaking with AGC staff and customers to find out if this concern is justified or if it is yet another example of preventing gambling as a lazy approach to preventing harm.